Jarred Hamilton
Why settle for a design student when you can have a local business owner design your logo?
As a business owner, you know the importance of a strong visual identity for your brand. Your logo is the face of your company and it needs to be memorable and powerful. When it comes to designing a logo, you have a few options. You can work with a design student who is hungry for experience or you can choose to work with a local business owner who has experience in creating logos. In this post, we'll take a look at why you should choose the latter.
Experience: While design students are often eager to create new and innovative designs, they may not have a lot of experience working with clients or understanding the nuances of branding. A local business owner, on the other hand, has years of experience working with clients and creating logos that accurately reflect their brand. They know how to take your ideas and turn them into a powerful visual representation of your brand.


Understanding of your brand: As a business owner, you know your brand better than anyone. You know what you stand for, what your values are, and what makes you different from other companies in your industry. A local business owner takes the time to understand your brand and everything that makes it unique. They will use this understanding to create a logo that accurately represents your brand and sets you apart from your competition.
Personalized service: When you work with a local business owner, you are working with someone who is invested in your brand and your success. They want to create a logo that not only looks great but also helps you achieve your business goals. You'll get personalized service and attention to detail that you may not get from a design student who is working on multiple projects at once.
Support local businesses: When you work with a local business owner, you are supporting your community. You are helping to create jobs and keeping money in the local economy. This is important now more than ever as small businesses struggle to stay afloat during the pandemic. By choosing to work with a local business owner, you are making a positive impact on your community.
Long-term relationship: When you work with a design student, it's often a one-time transaction. They create your logo, you pay them, and that's it. But when you work with a local business owner, you are building a long-term relationship. They become invested in your success and are there to help you with any design needs that may come up in the future. They become a part of your team and work with you to help your business grow.

Choosing a local business owner to design your logo is a smart business decision. Not only do they have the experience and understanding of branding to create a memorable logo for your brand, but you'll also get personalized service, support the local economy, and build a long-term relationship with someone invested in your success. So, why settle for a design student when you can work with a local business owner?